Index / Capitalism

Why Do Beverage Companies Keep Sending Shit Into Space?

by William Rauscher Red Bull. Jose Cuervo. Ardbeg Whiskey. Pocari Sweat. What do these four large beverage companies have in common? They’re all part of a new wave of grand-scaled stunt marketing that uses outer space as a billboard. Red Bull sent skydiver Felix Baumgartner to the edge of the Earth’s atmosphere and had him […]

How Private Industry is Winning the Space Race

by William Rauscher Why did Columbus travel west? Why did Marco Polo head east? Because it is that pull, that unknown, that prospect of adventure that compels humans to seek new frontiers to explore. —MarsOne Manifesto Private enterprise is changing outer space. As NASA moves from an organization that travels to space to one that […]

Space Junk: Souvenirs From the Final Frontier

These days obtaining your own special piece of space history is no sweat: you can find second-hand space junk in resale venues like auctions, eBay listings and garage sales. A Russian spacesuit, a bit of Astro-food, a mixtape from Apollo, or an incomprehensible grey box with an LCD screen, all are up on the chopping […]

Red Bull in Space

On 14 October, 2012, The Red Bull Stratos mission shot Austrian skydiver Felix Baumgartner into the upper reaches of the Earth’s atmosphere for the sake of a ten-minute freefall “from the edge of space,” an unprecedented stunt live-streamed across the mediasphere. Baumgartner set new altitude records for manned balloon flight, highest parachute jump, and greatest […]